Amazon is looking to grow, and they are putting a call out for bids for a new home to grow in. I think we’re about to see a massive push from cities all over for this new headquarters which will create 50,000 new jobs, and be an economic anchor institution in its new home. I also think we’ll see lots of opinions for and against bringing Amazon into new cities over the next few weeks as well. Massive influx of investment and growth of any kind, when done incorrectly, leads to massive influx or exacerbation of inequality. And the discussion of how to invite Amazon, and should cities invite Amazon are worth having. If nothing else, it will be interesting to see how cities woo Amazon, without hurting their current residents and businesses.
CityLab makes an interesting point about bringing Amazon to the heartland (and we support that idea for a whole host of reasons). But regardless of where Amazon sets up shop, we want to throw a suggestion out for how.
Amazon, fill a vacant mall or two! America has malls, (emptied with some help from Amazon…). These large spaces used to serve as anchors for communities growth, but as they dry up and stay vacant, many are serving as anchors dragging down their surroundings. But many would be perfect for your new headquarters campus. just to name a few of the reasons Amazon should consider filling empty American malls for a campus:
- They are usually located near great transportation, given that the heyday of malls coincides with the heyday of sprawl
- They are affordable for acquisition because there are few other uses for the space outside of large office buildings and some other fabulously innovative ideas.
- Cities don’t have to give away the public coffers to help you reactivate/renovate currently vacant spaces.
- Malls come with ample parking so consider that fight about traffic/parking- over
- Reactivating a mall for a headquarters would be so innovative it would give Amazon some wonderful PR. (and set a replicable standard for other large employers wishing to build campuses)